Elliot Grainge is an American music executive and entrepreneur. He is the founder and CEO of 10K Projects, a record label and artist management company based in Los Angeles, California. Under Grainge’s leadership, 10K Projects has signed and developed a number of successful artists, including Trippie Redd, Internet Money, and Iann Dior. The label has also worked with established artists such as Lil Durk, Fetty Wap, and 6ix9ine.
During his academic years, Grainge enrolled at Northeastern University located in Boston, where he engaged in managing a business that promoted bottle service clubs catering to dance and hip-hop enthusiasts. Upon completing his undergraduate studies at Northeastern, Grainge relocated to Los Angeles, where his family had established their residence.
Elliot grew up in a family with deep connections to the music industry
Elliot grew up in a family with deep connections to the music industry, and this likely played a role in his interest and eventual career in the industry.
He was born on the 6th of November, 1993 in the United Kingdom as the son of Lucian Grainge, who is the CEO of Universal Music Group (UMG), one of the world’s largest music companies. His mother is Lucian Grainge’s first wife, Samantha Berg.
Meet Elliot Grainger’s Father Lucian Grainge
Lucian Grainge is a music executive who has had a tremendous impact on the industry. He is the CEO of Universal Music Group, the world’s largest music company, and has played a critical role in shaping the future of the music business.
Early Career Highlights
Lucian Grainge was born on February 29, 1960, in London, England. He started his career in the music industry in the late 1970s, working at CBS Records (now Sony Music) in London. He worked his way up the ranks and eventually became the head of A&R (Artists and Repertoire) at Polydor Records in the UK. Grainge quickly gained a reputation for his ability to spot talent, and he signed many successful acts, including Take That, Boyzone, and M People.
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In the early 1990s, Grainge moved to Los Angeles to work for Universal Music Group, which had recently acquired PolyGram (the parent company of Polydor Records). He quickly rose through the ranks at Universal, eventually becoming the CEO of the company in 2011.
His Contribution and Impact on the Industry
Under Lucian Grainge’s leadership, Universal Music Group has become the dominant force in the music industry. The company represents some of the biggest names in music, including Taylor Swift, Drake, Ariana Grande, and Billie Eilish. In 2020, Universal Music Group generated over $8 billion in revenue, making it the most profitable music company in the world.
Grainge is known for his forward-thinking approach to the music business. He has been a vocal advocate for artists’ rights and has pushed for innovative new business models that benefit both artists and record labels. For example, he was one of the first music executives to embrace streaming services like Spotify and Apple Music, recognizing their potential to revolutionize the industry.
Grainge has also been a champion of diversity and inclusion in the music industry. Under his leadership, Universal Music Group has launched several initiatives aimed at promoting diversity and supporting underrepresented artists. In 2020, the company launched a $25 million fund to support social justice initiatives and pledged to increase diversity across all levels of the organization.
Recognition and Awards
Lucian Grainge‘s contributions to the music industry have not gone unnoticed. He has received numerous awards and accolades throughout his career, including a knighthood from Queen Elizabeth II in 2016 for his services to the music industry.
In January 2020, Grainge was awarded a star on the Hollywood Walk of Fame with UMG artists including Beck, Justin Bieber, Birdman, Lewis Capaldi, Tori Kelly, Sam Smith, and Hailee Steinfeld in attendance.
Elliot’s mother Samantha died during Child Birth
In 1993, Lucian Grainge’s first wife, Samantha Berg, went through a complicated delivery while giving birth to their son Elliot. Unfortunately, she experienced an amniotic fluid embolism and fell into a coma from which she never recovered. Despite all efforts, Samantha remained in a coma for many years, until she passed away in 2007 in England.
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Samantha had been a constant source of inspiration and motivation for her son Elliot. According to a 2006 Daily Mail investigation, Samantha’s condition was described as a waking coma, in which she could perceive her surroundings but was unable to communicate. Her parents visited her regularly at the nursing home where she resided to pay their respects and say hello to their daughter until her death in 2007, 14 years later after she went into a coma.
Before the tragic turn of events, Samantha had been a solicitor.
Eliot Grainge has a stepmom, Caroline Grainge
Eliot Grainge has a stepmom named Caroline Grainge. Elliot’s Father Lucian Married Caroline in 2002 as his second wife. It was five years before his first wife and mother of Eliot Died.
Caroline Grainge, Eliot’s stepmom, is an Entrepreneur
Caroline Grainge is a successful entrepreneur, art collector, and philanthropist. Grainge co-founded a number of companies, including an internet retailer and a management consulting firm. She has been active in both the business and nonprofit sectors since moving from London to Los Angeles.
Before her move, Grainge spent almost 25 years at River Island as a top executive in design, purchasing, and production. After her move, she established the Caroline Grainge Foundation and served on the board of directors of the Women’s Music Foundation. Her goal was to strengthen women and girls in the music industry.
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Grainge is a dedicated wife and mother, having started a new family with Elliot Grainge’s father before having their own daughter, Alice, in 2001. Their family includes her daughter Betsy. Grainge’s husband has credited his wife and family with providing him the security and emotional support he needs.
Grainge is also passionate about philanthropy, supporting a variety of nonprofit organizations such as The American Red Cross, the Motion Picture and Television Fund, and the Robin Hood Foundation. She serves as a trustee for the Newlife Foundation for Disabled Children as well as a board member of the Bernard Lewis Foundation.
Recently, Grainge was elected to the RCA USA board, where she declared her passion for the arts, education, the strength of design, and its foundation. Her extensive experience in both the business and nonprofit sectors, along with her dedication to supporting women and girls, disabled children, and the arts, make her a valuable member of the board.
Elliot Grainger is the brother of his two half-sisters
Betsy Grainge, Alice Grainge, and Elliott Grainge were raised together in In Los Angeles, California by Lucian and Caroline. While they share the same father, their mothers are different, making Betsy and Alice Elliott half-sisters.
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Alice Grainger is a staff writer
Alice Grainge was born in 2001 as the daughter of Lucian and Caroline Grainge. She is the younger sister of Elliot. Alice has already made a name for herself in the writing industry as a staff writer, despite being only 22 years old.
Her love for writing began early on, and she decided to pursue it as a career. In 2016, she started working as a writer for Oracle, a multinational technology corporation. It was during the same year that she got an opportunity to work as a print editor intern at The Hollywood Reporter, which further fueled her passion for writing. The experience she gained there was a turning point in her career.
Apart from her professional work, Alice is also actively involved in community service. She has worked with the Community Service Squad, where she has contributed her time and skills to help those in need. In her free time, Alice indulges in designing clothing and donating them to various causes. In 2013, she co-founded Olivia and Alice with a friend to take her love for designing to the next level.
Alice is also quite active on social media, and she has garnered 3.1K+ followers on Instagram. Her posts on the platform indicate a close relationship with her brother, Elliot Grainge, suggesting that they share a close bond.
Betsy Grainger is a private person
Betsy Grainger, the elder sister of Alice Grainger, is a private person. Despite being an integral part of the family that includes Caroline and Lucian, she has managed to keep a low profile and has not revealed much about her personal or professional life.
Betsy was born before Caroline’s relationship with Lucian. When Caroline married Lucian, she brought Betsy along, and the two of them began their married life together. Betsy has been a part of the family ever since, but her presence has been largely unnoticed due to her reclusive nature.
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Despite her apparent reluctance to share information about herself, there are a few details that have been revealed about Betsy. She is said to be a highly private person, and it is difficult to find out specifics about her personal and professional lives. It is not clear whether she has pursued any career or if she is involved in any particular industry.
Elliot Grainge is married to model Sofia Richie
On April 22, 2023, Elliot Grainge, the CEO of Universal Music Group, married Sofia Richie, a well-known American model, fashion designer, and social media personality. The couple’s engagement had taken place exactly one year earlier, on April 20, 2022.
Sofia Richie was born on August 24, 1998, in Los Angeles, California. She is the daughter of Lionel Richie, a renowned singer, and his second wife, Diane Alexander. Sofia Richie has become a popular figure in the world of social media, with millions of followers on various platforms.
The wedding ceremony took place at the luxurious Hotel du Cap-Eden-Roc in Antibes, France, and was attended by family and close friends of the couple. The picturesque location served as the perfect backdrop for the nuptials, which were celebrated in grand style.
Elliot Grainge and Sofia Richie’s love story began in 2021 when they started dating. A year later, Elliot surprised Sofia with a romantic trip to Hawaii, where he proposed to her during the golden hour. Sofia took to Instagram to share the joyous news with her followers, saying, “Forever isn’t long enough.”
The wedding planning process began immediately after the engagement, and it was a full-time job for the couple. Sofia and Elliot worked with Banana Split, a well-known wedding planning firm, for about a year to ensure that every detail was perfect. Sofia Richie credits the team at Banana Split for their hard work and dedication, saying, “They have been fantastic.”
The wedding day was a magical affair that brought together two families and a host of close friends. Sofia Richie looked stunning in her wedding gown, while Elliot Grainge looked dashing in his suit. The couple exchanged their vows in front of a stunning backdrop of the Mediterranean Sea, surrounded by the people they love.
