New Farmer Wants A Wife presenter Samantha Armytage has proven to be a major hit with viewers.
With 1.08 million people tuning into last Monday’s season premiere, Sam has definitely reminded Seven of her value to the network.
An insider told New Idea magazine that Sam, 46, had successfully won over network executives by successfully transferring her presenting skills to the reality TV realm.
‘She is now in a place to get just about anything she wants from hereon in,’ they said.
They added Sam was an ambitious woman who was already considering further opportunities with Seven after switching from breakfast show Sunrise to FWAW.
New Farmer Wants A Wife presenter Samantha Armytage (pictured) has won over viewers with the premiere episode of this year’s season being a huge ratings smash
‘Sam has plans afoot. She’s cleverly stayed on the network’s radar knowing if she landed and nailed a lead role like in FWAW then doors would open.’
The boost in viewers comes after Samantha took the reins as the show’s host, replacing long-time presenter Natalie Gruzlewski – who still appears on the show in a diminished role.
Within the first 15 minutes of the show, Natalie, 46, was only featured in several frames, where she interviewed past couples, while Samantha was heavily featured as she introduced the new contestants.
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Sam joined the dating show as a ‘guest host’ last year, but her minor role has now been expanded while Natalie is ‘scaling back’ her duties.
With 1.08 million people tuning into last Monday’s season premiere, Sam proved she can handle prime-time TV and has secured her position as a rising star at Seven
The boost in viewers comes after Samantha took the reins as the show’s host, replacing long-time presenter Natalie Gruzlewski (pictured) – who still appears on the show in a scaled back role
Natalie will present her own segment called ‘Nat’s Getaway’ during the 2023 season, with Sam ‘front and centre’ as the face of the franchise.
A Seven executive told TV Tonight the pair had effectively ‘flipped roles’.
New Idea claimed the shake-up ruffled Natalie’s feathers after being the face of the show for years.
‘No one saw this coming, least of all Nat. She didn’t know the full extent of the role changes until recently – it was a bolt out of the blue!’ a source told the publication.
Sam joined the dating show as a ‘guest host’ last year, but her minor role has now been expanded while Natalie is ‘scaling back’ her duties
