McDonald’s is sending the message that Black history isn’t only for the month of February by, once again, teaming up with the embodiment of unapologetic #BlackGirlMagic herself.
For the second year in a row, Keke Palmer and Mcdonald’s are honoring and promoting the next generation of Black leaders and visionaries through the Black & Positively Golden Change Leaders, which McDonald’s USA described as “a collective of 10 young, Black movers-and-shakers who inspire and enact remarkable change in their communities and beyond.”
“To further propel their leadership and underscore that Black history and excellence should be celebrated all year, beyond Black History Month, Change Leaders will be featured in a national advertising campaign voiced over by the multitalented award-winning actress, singer and entertainer Keke Palmer,” McDonad’s USA wrote in its announcement. “They will also attend culturally impactful events to elevate awareness of their missions, and will have their stories profiled on McDonald’s Black & Positively Golden Instagram, @wearegolden, each month.”
Not only that, but each of the 10 honored Black leaders will receive $20,000, “and will have access to elevated platforms to amplify their community missions, ranging from financial literacy to equality across the education system to mental health advocacy,” McDonald’s USA said.
Meanwhile, Palmer certainly doesn’t need any lessons about how Black history is not being reserved solely for Black History Month, because, well, like most of us, that’s just how she lives.
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“Honestly, I’m always celebrating Black History Month cause I’m always giving you that black and positively golden vibe. I’m just Blackity- Black-Black,” Palmer said during an exclusive interview with Hello Beautiful.
“In general, you always start thinking about how Black people have impacted the world. I always think to myself, ‘If we didn’t use anything that a Black person created, I think it would really make me take a step back and realize all the things that Black people have actually done,’” Palmer went on to say. “And it just reminds you of the impact and the importance of our community of people, which sometimes can make you feel like it’s not acknowledged, you know what I mean?”
And there it is, folks.
Black people have historically contributed and created too much of American culture to wrap up in 28 days, and we continue to do so. Shout out to Keke palmer and McDonald’s for shining a light on that, and congrats to all of the 2023 Black & Positively Golden Change Leaders.
