Cameron Mathison hasn’t resorted to trashing Hallmark’s content, but he seems excited to embrace Great American Media’s game plan for storytelling. “It is very important to me to create well-crafted, beautiful stories,” Mathison told Deadline. “I am grateful to be back at Great American Media and to collaborate with some of the best creative teams in entertainment to make heartwarming content everyone can enjoy.” Although Mathison didn’t connect his interest in Great American Family’s content to religious or personal affiliations, he’s certainly in good company. Many of his fellow former Hallmark stars, such as Candace Cameron Bure, also sought out different stories, for one reason or another.
Mathison spoke more about his fondness for his new network home during the 2024 Movieguide Awards red carpet. “There’s a lot of really fun things to celebrate,” said Mathison of the event. “I think that these awards get to emphasize really family-friendly … upbeat content.” Mathison also gave fans a sneak peek at the kinds of films he’s been working on. “The movies I do at Great American are very in line with how I like to live,” shared Mathison with Movieguide in March. “I love to spread positivity and kindness and love and compassion, and, you know, it makes my life meaningful. And when we get to weave that into our films, that’s what it’s all about,” he added.