Beyoncé and Jay-Z wasted no time filing the application to trademark Blue Ivy Carter’s name shortly after her birth. However, the famous parents ran into trouble when Veronica Alexandra, a wedding planner who owned Blue Ivy Events, opposed the stars owning the name “Blue Ivy.” Apparently, it would have overshadowed Alexandra’s business, and possibly would’ve forced her to change the name of her company, which she’d established in 2009.
Ultimately, Bey and Jay lost the first round after a judge ruled in Alexandra’s favor, allowing her to retain her original name for her wedding business. “I knew this was going to be a bittersweet roller coaster,” shared Alexandra with Rolling Stone. “If this wasn’t going to work, I’d go after both of them. Like, ‘Let’s do it!’ In my mind, I had some protective rights. There’s no way by way of being a celebrity they should have entitlement [to the name]. Shame on them.” However, Beyonce and Jay-Z could use the name “Blue Ivy” for non-event-related endeavors.
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With that said, Alexandra alluded to being open to selling the power couple the name. “I work hard to make my living and none of that is going to change,” shared Alexandra with BBC. “But if I was to strike some sort of ridiculous deal, then I think that would be a classic American story that would be worth projecting.”
