Chaney Jones retained a sizable online following after breaking up with Kanye West, which she has used to make sponsored posts for Fashion Nova and to promote her clothing line. Over a year after ending things with the “All of the Lights” rapper, Jones teased the launch of her clothing brand, Tahira Studios. On August 14, 2023, Jones uploaded a carousel to Instagram of behind-the-scenes pics of a photo shoot featuring her and another model wearing Tahira Studios outfits. Later that month, Jones made the first post to the brand’s Instagram page.
Using her personal page, Jones continued to entice fans by teasing the clothing brand’s launch. “Are you ready? LOADING … 9.8.23,” she wrote in the caption of an Instagram post on September 6, 2023. A couple of days later, Jones fully launched the evocative brand, which features tight-fitting pieces. “I’ve been working so hard at building my brand and I’m so excited to share my new collection with all of you. I’m so happy it’s finally here!” Jones wrote in the caption alongside snaps of her and another model showcasing the clothing.
Jones continued to promote the brand on her personal page, but not all her fans were receptive. “It’s still the same like Kanye [West] Balenciaga 2021/22 vibes. I think you can push yourself further,” one follower replied to an Instagram post on September 21, 2023. Earlier that summer, Jones made headlines when her fashion choice for a party mirrored Kim Kardashian’s.
