On the Good American website, it says that Khloé Kardashian is the co-founder of Good American, the “first fully inclusive fashion brand that celebrates all dimensions of female power.” A lot of the website touts its ultimate goal of “offering clothing for women, made by women – with all body shapes in mind.” And again, a big part of the company’s purpose and foundation came from the “frustrations with fashion” that Khloé faced growing up. As co-founder Emma Grede told Forbes, Good American ultimately came to be when she and Kardashian talked about “what it means for women to be confident,” and what urged them to not categorize their jeans when sold in stores either; all of the jeans are sold together, not separated by “Plus size” or “Petites” sections.
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As Bustle noted, Good American reportedly had the biggest denim launch in history, making $1 million the first day it debuted. The brand had a 78 percent growth in revenue in 2020 and saw an 85 percent increase in 2021. Basically, there’s nothing stopping the relatively-new brand and it’s all thanks to Kardashian’s name and passion, and Grede’s expertise. Grede also told Forbes that Kardashian is a “hands-on” boss and very direct with her vision for the brand.
