When Noah Cyrus shared an Instagram photo of her bleached eyebrows a few days after Halloween in 2022, she was still rocking her signature stick-straight, raven tresses. If her look was giving off a Elizabethan Morticia Addams vibe, well, it’s because eyebrow removal was all the rage back in Queen Elizabeth I’s day. “It was a way of drawing away from the tension of femininity,” makeup artist Jimena Garcia told Byrdie. “History always repeats itself.” But the fake blood smeared on Noah’s face suggested that she was going for more of a vampiric aesthetic. Her brow bleach also had some bite. “I bleached my eyebrows … that s*** hurttt wtff,” Cyrus wrote.
The singer’s followers learned that her translucent brows were not simply part of her Halloween costume when they made an appearance again at Paris Fashion Week in March 2023. The beauty look has become popular among the high-fashion crowd: Models including Gigi and Bella Hadid have rocked it on the runway, while Kendall Jenner dyed her brows a pale hue for the 2022 Met Gala. Maybe Noah decided to try it to partake in an edgy trend associated with elevated style?
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Brushing a little peroxide on those peeper valances is also an easy way to drastically alter the face’s appearance without cosmetic enhancements. “Most of the time when I bleach someone’s brows for the first time, they don’t recognize themselves,” makeup artist Isamaya Ffrench told Vogue.
