All is fair in love and cookies! According to Brenda Coffman, following her time on “Shark Tank,” she eventually took heed to veteran deal maker Barbara Corcoran’s advice. “I think if I hadn’t gone on the tank, I wouldn’t be talking to you today,” Coffman recalled to Tasting Table. “I really do think that we were very, very close to filing bankruptcy because of those stores. All the way down to the closest people to us, our attorney, our accountant, all said, ‘You can’t pull out of this. You need to exit.'”
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Fortunately, once Coffman was able to get out from under the Florida locations, the business began to flourish again — partly due to the phenomenon many refer to as “the Shark Tank Effect,” wherein businesses see a drastic increase in profits regardless of whether or not they make a deal. “Within 24 hours after the show, I got three marriage proposals, 1,700 emails, and lots of phone calls and well-wishers,” Coffman gushed to Nashville Wraps. But that’s not all. Coffman told Tasting Table that the company was also able to secure many “wonderful corporate clients” from their feature on the business reality television series.
