What Alex Cooper Really Looks Like Makeup-Free

Alex Cooper married Matt Kaplan in April 2024, roughly a year after Kaplan shelled out some big bucks for her gorgeous engagement ring (at least $200,000, according to The Diamond Pro CEO Mike Fried). Of course, Cooper documented their luxurious nuptials across her Instagram and TikTok accounts, giving fans a peek into how the other half ties the knot: drowning in opulence. And while Cooper’s photos put her gorgeous wedding makeup on display, she went one step further by recreating the ethereal look for Vogue while dishing on some of her favorite skincare and beauty hacks. Of course, Cooper, who looked very different without makeup, started the video with a fresh, clean slate.

Unlike some of her more staged shots, Cooper allowed her natural beauty to do the talking. Surprisingly, Cooper’s skin appeared to be quite healthy, plump, and nourished, despite the fact that she admitted she’d only started seriously caring for her skin in recent years. “Honestly, I would say it was about two years ago I really started to care about my skin,” Cooper said in June 2024. But that wasn’t the only surprising factoid she shared. Cooper also admitted to not washing her face. “I have an honest thing to share with you off the bat — I don’t wash my face,” shared Cooper, who explained she used to deal with breakouts. “When I stopped washing my face, all of a sudden I stopped having pimples,” she shared.