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Weekend Parting Shot: Get a Job
In March 2019, Justin Bieber used a photo of Diddy posing with his late ex Kim Porter to promote his clothing brand, Drew House, on Instagram. “KP YOU WILL ALWAYS BE REMEMBERED FOR THE STUNNING WOMAN YOU WERE INSIDE AND OUT,” Bieber wrote in the caption after tagging Drew House’s Instagram account and including a hashtag demonstrating Diddy’s support for the label. He’d seen the photo on Diddy’s page, where the rapper had used it in a tribute to Porter.
Some people thought it was distasteful for Bieber to turn a memorial into an ad. “Not cool. Diddy makes a vulnerable post and you turn it into a marketing moment. Have some respect,” one Instagrammer wrote. “It’s like you have no ethics at all,” another message read. Bieber reacted to the criticism by saying that he meant no disrespect. He added that he hadn’t realized that Diddy’s original, since-deleted post was about his grief, even though Diddy mentioned missing Porter. Also, Bieber just really liked the shot — and Diddy’s all-tan ensemble had caught his eye. “He happens to be wearing an identical outfit of my clothing line,” Bieber wrote in the comments (via E! News).
This wasn’t the first time Bieber committed a clothing-related offense against Diddy. In 2016, he posted an Instagram photo of himself, Kanye West, and Diddy praying together. In the shot, Bieber was wearing a T-shirt emblazoned with the image of Diddy’s late rap rival Tupac.
