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On May 12, Elon Musk officially announced Linda Yaccarino as his successor as CEO of Twitter. “I am excited to welcome Linda Yaccarino as the new CEO of Twitter! @LindaYacc will focus primarily on business operations, while I focus on product design & new technology,” he tweeted. Yaccarino had previously been the NBCUniversal advertising chief, having been with the company since 2011. She is believed to not only bring a wealth of advertising knowledge to Twitter, but a slew of invaluable contacts to help bolster the social media platform’s ad revenue which had taken a major hit in recent years. “We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together,” Yaccarino said in a statement announcing her departure from NBCUniversal.
A day before naming Yaccarino, Musk announced on Twitter that a new CEO for Twitter — which he plans to rename as “X” — had been chosen, and would start in six weeks. “My role will transition to being exec chair & CTO, overseeing product, software & sysops,” Musk added. The decision comes after Tesla investors had urged Musk in December to refocus his efforts on the company.
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Outlets had reported that Yaccarino was expected to be named as CEO when Musk announced a replacement had been found. Now that her role is official, people have taken to Twitter to share their thoughts on the new CEO, and spoiler alert: Yaccarino won’t be taking over the platform without controversy.
More to come…
