Let’s focus on the important things in life: swimwear. The Amazon Big Spring Sale is on now through March 31, and it’s offering bestselling brands to hot summer deals.
Unlike Prime Day, this sale is open to all Amazon customers. However, Prime members will get exclusive deals and early access to certain promotions. Not a member? Sign up for a 30-day free trial.
Don’t break the bank to look and feel amazing. We’ve rounded up a selection of inspiring swimwear that’s cute and under $30 — we’re talking top and bottom (shocking, we know).
When summer calls, there’s no time to waste, especially when it comes to finding the perfect swimwear. We all know the best ones sell out before we even think about warm weather and spend the rest of the summer chasing the wind for something that fits.
So, dive into these fabulous and make a splash. Too much? OK, well, you get the idea. We’re just really excited to share it.

This tummy control two-piece swimsuit features a chic V-neck with U-wire metal accents. It has removable double straps so you can switch between a classic shoulder or a sexy cross-shoulder look.

This ruched one-piece swimsuit offers built-in underwire support and removable padding for extra lift and a natural shape. If the girls want a boost, this one-piece will provide the support.

Textured metal accents add a touch of elegance at the beach or poolside, and with adjustable spaghetti straps and a self-tie back, you can customize the fit for that golden tan. Plus, it has tummy control paneling that is ultra flattering — available in multiple colors.

This bestselling swimsuit sold over 500 last month on Amazon alone and is in popular demand because of its price and quality. Snatch it up in multiple colors before it’s sold out!

Get your race on in this racerback, slimming swimsuit, designed for speed and function. This swimsuit is the ultimate winning deal, available in inclusive sizing up to 3XL and multiple shades.

Turn up the heat with this seductive two-piece swimsuit. Available in a range of colors and designed for maximum tan exposure, this irresistible deal is one you’ll want to snatch up fast.

Upgrade your swimwear collection with this sporty, bestselling bikini in multiple colors. You never know when you’ll need to play beach volleyball.

Suck it in secure tummy control in this chic one-shoulder design and adjustable strap. It has a flattering ruched front, full coverage, and a playful low back, sold in multiple colors.

This reversible bikini set features a tank top with back-braided straps and padded cups, perfect for tropical vacations, beach days, or just because you want a tan.
Your Amazon Big Spring Sale FAQs, answered
What is Amazon’s Big Spring Sale?
The Big Spring Sale is an Amazon-hosted seasonal sale event aimed at popular products to shop for spring. It’s similar to Amazon Prime Day, offering a wide range of deals and discounts on various products, spanning the final week of March.
How long does the Big Spring Sale last?
Shoppers have 7 days to take advantage of discounts. This sale runs a full week, beginning at 12 a.m. PT on Tuesday, March 25, through 11:59 p.m. PT on Monday, March 31.
When does the Big Spring Sale end?
The Big Spring Sale ends March 31 at 11:59 p.m. Pacific time, so east-coasters have until about 3 a.m. on April 1 their time to shop the deals.
Do you have to have Amazon Prime to shop the Big Spring Sale?
Unlike Prime Day, the Spring Sale is open to all Amazon shoppers. However, Prime members will enjoy exclusive deals and early access to certain promotions. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
What are the best Big Spring Sale deals?
From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to upgrade your outdoor furniture, restock spring cleaning supplies, find new spring fashion pieces and comb through the massive catalog of Amazon best-sellers.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year. While Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July — similar to previous years.
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This article was written by Emma Sutton-Williams, New York Post Commerce Writer/Reporter and resident fashionista. Emma is one of the best-dressed ladies in The Post’s office, and also known for finding an unbelievable deal on any one of her stylish outfits. Divulging on everything from the most-popular and most-underrated purse brands to her honest thoughts on Kim Kardashian’s Skims undergarments and apparel, Emma has cultivated an eye for style and an expertise for identifying the clothes and accessories worth your coin. At the same time, she proudly models the products she picks so you can see their fit and function first-hand. Emma has been creating shopping guides for The Post since 2024, and previously held bylines in Rolling Stone, Oprah Daily, Parents, InStyle, StyleCaster and more.