Cetaphil dropped its new advertisement just in time for Super Bowl Sunday. The Cetaphil commercial features a father and daughter bonding over football, bridging a gap with their newfound common interest. In the ad, a father struggles to connect with his daughter, but he fails when she decides to retreat to her room instead. She indulges in her Cetaphil skincare routine while her dad watches a game downstairs. Suddenly, she hears the commentator say, “Well folks, there she is. It’s the most famous fan of the game,” and it’s enough for the teen to join her dad on the sofa. Of course, the father is thrilled to finally be spending some time with his daughter.
Although the commercial only implies that Taylor Swift is the celebrity fan, there are certain clues that Swifties will notice right away. First and foremost, the father and daughter are wearing red jerseys — the same shade as the Kansas City Chiefs, for whom Travis Kelce plays — and the dad is even wearing a slew of Swiftie-style friendship bracelets. Also the father’s jersey features No. 89, the year of both Swift and Kelce’s birth, and the daughter’s jersey features No. 13, Swift’s lucky number and birth date.
Of course, Cetaphil is cashing in on the Super Bowl championship since Deadline reported that the NFL now has broadened its fan base. The outlet reported in 2023 that there has been a 53% increase in viewership among girls age 12-17. And that’s, quite frankly, thanks to the Taylor Swift effect.
