PR Fallout of the Hegseth Hearing: There’s a Fox in the Henhouse

The tempo seems a little…shall we say…MORE TOXICALLY MALE than the message preferred by the previous administration and its Brahmin-class secretary of the Army?





I mean, the thing is oozing testosterone.

No chick with two moms trying to find herself here.

The guys in that clip know WTF they’re doing, and they are having a good time doing it.

The Army is flooding TikTok (Squawk if you must, but where are the kiddies they need to reach?) with these hard-charging, totally boffo videos of being a SOLDIER.

Guns. Lots of guns.

Skydiving. Helos. Tanks. Armor.





Rappelling.

WARRIOR ETHOS – HONOR

HOLY CRAP

Absolutely spectacular change of tone.

Total guy s**t.

Not a single word about college scholarships, diversity, being ‘one,’ or pronouns anywhere. Just lethality and man toys.

Perfection. 

There are some pretty rocking tunes in the background, too. 

They’ve also got some DoD footage of places you might wind up while using your boomsticks, which is really smart. It’s not all Germany or Djibouti.

This, on top of December’s recruiting numbers, gives one hope that the desperately needed revival of Biden’s reviled military warrior caste is well under way.





Bring ’em back.

Speaking of which, there was another step taken today towards that end just before Hegseth left for Europe.

Trans in the military is ‘paused.’ No trans can come in, and no scheduled transitional surgery on a member already in the service will go forward.

BOOMITY

As for SecDef heading out on his first official tour, he’s doing so in his own fashion, not that First Class Austin flyer style.

So schweet.

Get those wheels in the well and have a safe trip, SecDef.


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