We’ll cut to the chase — the viral it-bag for summer is finally on sale.
There’s a good chance you’ve already spotted it: that boxy, colorful tote with a Croc-like texture perched proudly in beach chairs, shopping carts or splashed across your social feed. That’s the Bogg Bag, the oversized, waterproof carryall that has taken over mom groups, TikTok, and pool decks everywhere.
And now, for the first time in months, it’s on sale. Yes, starting on June 23, the viral Bogg Bag is 20% off (!!!) and for fans of style meeting function, that’s reason enough to get excited. The sale will last until items are sold out, so be sure to grab your on-sale tote before the masses sweep them up first.
It’s time for a bit of history. The Bogg Bag was born in 2008, as founder Kim Vaccarella was on a mission to find a beach bag that didn’t flop, leak or collect sand. Inspired by the durable, wipe-clean EVA material used in Crocs, she designed a structured, tip-proof tote that could keep up with real life. What started as a simple solution quickly spiraled into a $100-million brand.
Part of the Bogg Bag’s charm is how unapologetically practical it is. The material is thick and rugged, so it stands up on its own, even when it’s empty. It’s completely waterproof and can be rinsed with a hose or wiped clean with a baby wipe.
Whether you’re packing snacks and sunscreen or hauling teacher supplies and toddler toys, the Bogg doesn’t buckle under pressure. Multiple shades are on sale, too.
It comes in three sizes to suit different lifestyles. The Original Bogg Bag is the hero of the lineup: roomy enough for beach towels, lunch boxes, extra clothes and the inevitable collection of “just in case” items.
The brand also has the Baby Bogg Bag up for grabs. It’s slightly smaller but still substantial, ideal for everyday errands or family park trips. And, the Bitty Bogg Bag — the mini version — is perfect for quick outings, makeup or use as a stylish purse.
Then, there’s the aesthetic factor. The Bogg Bag comes in dozens of fun colors and patterns from soft pastels to vibrant brights, and its modular design lets you accessorize with attachable pouches, cup holders and other snap-in inserts. It’s become a sort of lifestyle badge: utility-driven, yet bold enough to turn heads.
Pretty much, it’s giving organized chaos under control, in a bag form.
Now, with a 20% discount on select brands on the brand’s website, these coveted bags are a rare deal. At full price, the Original Bogg usually runs around $90, and the smaller sizes range from $55 to $80. With the sale, it’s the ideal time to jump in — especially if you’ve been eyeing one from afar and waiting for the right moment to click “add to cart.”
One thing’s certain: there’s nothing like this bag. Nurses have adopted it as their on-shift go-bag. Teachers swear by it for hauling books and classroom materials. Beachgoers, of course, treat it like a second pair of hands. There’s a quiet luxury in not having to worry if your bag can handle the mess of daily life — and that’s the core of the Bogg Bag’s success.
With a rare 20%-off discount, it’s time to say yes to the acclaimed Bogg Bag. This deal won’t last forever (and frankly, neither will your patience for bags that can’t stand on their own).
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