In 2007, LeBron James and business partner Maverick Carter founded Springhill Entertainment, a film and television production company. As the company grew from a modest startup to a Hollywood powerhouse, in 2020 James and Carter raised $100 million from various investors to combine the production company with their other companies into an all-in-one firm dubbed the SpringHill Company. By the following year, SpringHill was valued at $750 million.
Over the years, SpringHill has developed a solid track record of delivering high-quality, revenue-generating entertainment. Films produced by SpringHill include Adam Sandler’s “Hustle,” “House Party,” and “Space Jam: A New Legacy,” along with such television productions as HBO’s “The Shop,” Starz drama “Survivor’s Remorse,” and NBC game show “The Wall.”
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Clearly, SpringHill was founded to make money, but there’s another agenda at play, one that’s woven into the company’s DNA. As James and Carter told Bloomberg, the company’s goal is to promote diversity, both in front of and behind the camera, in order to provide content to audiences they feel have been historically underserved by TV and movies. “The SpringHill Company’s purpose is to empower greatness in every individual,” SpringHill CEO Carter said in a statement to the Los Angeles Times,” discussing the company’s partnership deal with Universal Pictures. “With Universal, we’re aligned in making sure socially conscious and purposeful elements are felt in all of our stories, whether it’s a drama, comedy, family, or even a horror film.”
