Since her first Calvin Klein show, Kloss has walked for Alexander McQueen, Tom Ford, Diane Von Furstenberg, Versace, and Marc Jacobs. She opened her first show for Carolina Herrera at the debut of the designer’s Autumn/Winter 2008 collection, with her runway walk setting her apart from all other models. Herrera told The Washington Post, “I love the way she shows. She moves like a cat. I love the way she walks. For me, it’s more important than beauty.”
In 2010, Kloss landed major contracts with Hermes and Christian Dior, where she became the face of the luxury designers. In the following years, she would open and close shows for John Galliano, Oscar de la Renta, and Rodarte. In 2014, Kloss was almost everywhere after signing contracts with Nike, Donna Karen, and Jean Paul Gaultier. Though she isn’t strutting her unique runway walk as much as she used to, Kloss did return to walk for Marc Jacobs’ Fall 2020 show, the 2022 Vogue World NYFW Runway Show, and Carolina Herrera’s Spring/Summer 2023 collection.
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Kloss is not only affiliated with major fashion houses. In 2014, she was the face of Coco Chanel’s Noir fragrance and L’Oreal Paris cosmetics. Two years later, she became the face of Swarovski, replacing her Victoria’s Secret counterpart Miranda Kerr. In 2018, Kloss was announced as the brand ambassador of Estee Lauder.
