Conspiracists believe Beyoncé Knowles and Jay-Z Carter run the Illuminati world. Per Forbes, they’re allegedly dedicated to establishing “a new world order” by brainwashing everyone with secret codes and symbols in their performances. Theorists literally spend days creating YouTube videos providing “evidence” of Beyoncé and Jay-Z’s ties to the supposed modern-day secret society.
They see signs and proof everywhere, and in fairness, Jay-Z and Beyoncé offer plenty of material for conspiracy theorists to mull over. There’s his trademark Roc Nation triangular hand sign, the couple’s obsession with numerology, and their use of religious iconography and symbolism. As Vulture notes, there are videos that include “skull-like makeup reminiscent of the Joker,” crucifixes, blood-dripping lips, and “goat skulls with massive horns.”
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Jay-Z briefly alluded to his supposed walk on the secret society’s dark side in 2010. “Rumors of Lucifer; I don’t know who to trust. Whole world want my demise,” he rapped in “Freemason” (via Genius). “I said I was amazing, not a Mason,” he continued. Meanwhile, Beyoncé also hit back. “Y’all haters corny with that Illuminati mess,” she sang on “Formation,” (via AZ Lyrics).
