In July 2023, DDG alluded to feeling insecure after releasing a new song, “Famous,” where he seemingly called out actor and singer Halle Bailey and her on-screen relationship with “Little Mermaid” co-star Jonah Hauer-King, who starred as Prince Eric in the fantasy flick. “Filmin’ a movie now you kissing dudes / You know I love you a lot / I don’t give a fu*k if that sh** for promo / I don’t wanna see this sh** no more,” DDG sang, referencing Bailey and Hauer-King’s kiss in the movie. Beyond their on-screen relationship, DDG also seemed to have had an issue with Bailey and Hauer-King’s promotion antics, which saw them holding hands during the film’s world premiere. “Why is y’all holdin’ hands in the photo? / You know I’m insecure, that’s a no-no,” the YouTube star rapped.
In the song, DDG also hinted at struggling with his love for Bailey, who gained international recognition following the release of “Little Mermaid” in May 2023. “Knockin’ me off my grind, I can’t f**k with relationships / I ain’t even got enough time in a day for me to chase a b**ch / I don’t even ask for much, I ask you to do the basic s**t / Hardest thing I did was fall in love with a famous b**ch,” DDG sang in “Famous.”
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Unsurprisingly, DDG subsequently faced backlash from social media users who called him out on subtly shading Bailey. While one person described “Famous” as “an embarrassing song,” another accused the rapper of hating on his girlfriend’s newfound success and recognition.