2013 was the year everything shifted between Kendrick Lamar and Drake. The reason the feud started was because the “All The Stars” rapper threw some shade the OVO creator’s way in Big Sean’s track, “Control.” On the song, Kendrick called out a handful of performers by name, Drake included, before rapping, “I got love for you all, but I’m tryna murder you n**gas / Tryna make sure your core fans never heard of you n**gas.”
Drake seemed unfazed by Lamar’s dig but did throw a little shade back at the rapper. “It just sounded like an ambitious thought to me,” he told Billboard. “I know good and well that [Lamar] ‘s not murdering me, at all, in any platform. So when that day presents itself, I guess we can revisit the topic.” Despite Drake’s response, Lamar didn’t let up on his attacks toward the rapper.
In 2013, while appearing at the BET Awards, the Grammy-winning musician made it clear he was one of the many celebs who couldn’t stand Drake after he took another shot at the rapper. In the cypher segment of the ceremony, Lamar rapped, “Yeah, and nothing been the same since they dropped ‘Control’ / And tucked a sensitive rapper back in his pajama clothes.” The lyric was directed at Drake, who shared with Vibe Magazine that the only reason he was upset by Lamar’s digs was because it ruined his album rollout, as everyone was more curious about the feud than his music.