When Tony and Lynn Ottobre lost their daughter Jenni to brain cancer in 2015, their lives were turned upside down.
He scoured the internet for a fundraiser to show his support in a tangible way.
When he saw there was nothing in the hours after the news broke, he decided to take matters into his own hands and create one.
Within hours donations poured in and eventually the fundraiser became the top GoFundMe page for the year with more than $1.95 million in donations – an indication that Holland’s story resonated with Australians.
“It’s a very rare occasion that a jockey dies in a race, this doesn’t happen very often,” Ottobre said.
“I knew he was married with kids, I just didn’t know he had four kids under five.
“I’m in my 60s, you used to pass a hat around at the pub to help.”
Ottobre described the generosity shown to the fundraiser as “extraordinary” and thanked everyone for their kindness.
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“We are forever grateful to be a part of a village that cares for its own,” he told donors.
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These supporters are far from alone with GoFundMe revealing that Australians helped each other at record levels this year.
Earlier in the year it was announced that one-in-five Australians made a donation on the platform, collectively donating 9.2 million times and raising $820 million for local and international causes.
Ottobre knows firsthand why Australians continue to support each other.
“It makes us feel good,” he said.
“It makes us feel better than those who have received the funds.
“I think it helps us to live better after we lost our daughter.”