Target will discontinue its customer loyalty program next month to focus on OnePass and Fly Buys.
The retailer’s mobile phone app based program Target Shop+ App Rewards will close on Monday, July 21.
The company said in an email to customers this week that shoppers would be able to redeem their rewards until 11.59pm on the final day in the Shop+ section of the app.
The company said the program was established before the introduction of OnePass to encourage shoppers to download the Target app and create an account.
Target is one of several retailers to announce changes to their loyalty program.
The change will apply to club members shopping at Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans in-store and online.
