Kellogg’s has today celebrated 100 years of providing breakfast cereal to Australia.
It started in a small building in Sydney in 1924 and has grown to produce 42 million kilograms of cereal every year.
‘When you wake up this morning and enjoy your bowl of Kellogg’s cereal, know that there have been one hundred years of Aussies doing the same,” Australia and New Zealand managing director Anthony Holme said.
Let’s take a look back at 100 years of nostalgic breakfast cereal boxes and ads.
