Woolworths will soon bring video advertisements to screens at deli counters and checkouts at stores across Australia.
The supermarket’s in-house media agency Cartology confirmed brands will have access to 4000 weight scale screens in deli and seafood service areas and over 10,000 screens at assisted checkouts.
Customers at these point-of-sale areas will be shown moving vision advertisements of products available at Woolworths stores.
Cartology’s General Manager of Product Steve Geelan said the screens will provide greater exposure of brands and recipes for shoppers.
“In-store continues to play a critical role in our customers’ shopping journey,” Geelan said in a statement.
“Having built a connected omnichannel ecosystem, we continue to look for strategic opportunities for brands and partners to connect to customers and enhance their shopping experience.”
“Through the growth and digitisation of our in-store screen network, brands have a creative canvas to reach and influence customers through branded video content that can drive awareness of a new product, inspire meal time planning at the deli and seafood counters, or influence and leave a lasting impact at the checkout.”
The screens will be added to stores in the next few months, Cartology said.
Cartology looks after targeted retail advertising at Woolworths supermarkets, metro stores and Big W.
It already operates 5300 screens across the Woolworths Group network.
