Gap has just shared a stunning, poignant ad with Stephen ‘tWitch’ Boss nearly two months after his tragic death. Boss participated in the campaign for a new line by the company called the Gap x The Brooklyn Circus collection. In the video advertisement posted on January 30, Boss can be seen dancing, as well as posing for photographs, while wearing stylish Gap clothing items. The video ends with Boss laughing prior to showing a message that reads, “In loving memory,” in honor of the late celebrity.
On the Gap website, the clothing from the line is displayed, as is a touching quote from Boss. “If I can put light and joy on people’s timelines, even if you’re watching a 15-second clip and you just enjoy that dance, that little bit of light can go a long way,” he said. Boss’ mother, Connie Boss Alexander, posted a clip of her son performing in the campaign on her Instagram Story. “I almost called you to say son look at you in this ad!” Alexander wrote. “Then I remembered … my heart … ” Fans shared their heartfelt messages on YouTube, with one viewer writing, “Such a beautiful soul! An absolute great way to honor his memory!” Another stated, “Miss you brother.”
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