Arkansas Gov. Sarah Huckabee Sanders has announced the launch of “Real Women of Politics” koozies — in a jab against Bud Light over its disastrous partnership with popular transgender influencer Dylan Mulvaney.
“Real women don’t have to fake it,” the Republican governor said Monday on Twitter, where she shared a video promoting four choices available on her website at the price of $15 for two.
The “Real Women of Politics” koozies feature the images of herself and fellow female GOP governors Kay Ivey of Alabama, Kim Reynolds of Iowa and Kristi Noem of South Dakota.
“Some big companies can’t tell the difference between real and fake anymore,” a narrator says in a not-too-subtle jab at Bud Light, which has come under fire for partnering with Mulvaney, who rose to fame chronicling her gender transition on social media.
“Now you can salute the real women of politics at every backyard barbecue and tailgate. And if it covers up the label of a big woke company, well, that works too,” the narrator adds.
The Bud light controversy began when the company sent Mulvaney custom-made cans featuring her face to help promote its March Madness contest – a move slammed by conservatives.
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It initially defended the move but later issued a half-hearted apology to its loyal customers.
Bud Light suffered a “staggering” sales hit following the marketing tie-up with Mulvaney — with the latest data showing an alarming 17% drop, according to industry research firm.
The ad campaign sparked calls for a boycott of the iconic brand — including from singers Travis Tritt, John Rich and Kid Rock, who used several cases of Bud Light for target practice.
Two of the embattled company’s top executives have been placed on leave amid the controversy.
Daniel Blake, who oversees marketing for Anheuser-Busch’s mainstream brands, stepped back from his role Sunday.
Earlier, Alissa Heinerscheid, the brewer’s VP of marketing who was behind the campaign, took a leave of absence. She had previously said on a podcast that she was seeking to transform the brand from one marked by “fratty” and “out of touch” humor to one that embraces inclusivity.
