Shayna Taylor told Naluda Magazine that she decided to pursue a career as a chef immediately after she graduated from high school. However, a chance meeting with a Wilhelmina modeling scout temporarily sent her down a different path. Witnessing firsthand the unhealthy methods some of her fellow models used to lose weight inspired Taylor to find a way to encourage others to nourish their bodies. She did this first by working as a personal chef and later began sharing her favorite healthy recipes and wellness tips on her Shayna’s Kitchen website.
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Taylor has since built on her brand by creating her own matcha blend and a line of CBD products called Bottle & Stone. The latter uses hemp grown on a Vermont farm, and in a December 2021 interview with The Sage, Taylor revealed that she’s a regular visitor there. “I’ve spent a lot of time at my hemp farm and learned a lot about the right way to do farming and growing,” she said. This is just one example of the influencer’s involved approach to running her businesses, which sounds like it can get pretty overwhelming. “My personal challenge has been to find a balance between being the CEO, the public face of my brands, and balancing my personal life,” Taylor told The Peacock Magazine. Taylor reps her brands and stays engaged with potential customers by constantly creating new Instagram content. She also has her own wellness podcast, “A Sense of Well-Being.”