A potential choking hazard has triggered the recall of a baby toy sold at Target stores.

The Early Learning Centre (ELC) Little Senses Lights & Sounds Shape Sorter toy was the subject of a recall by the Australian Competition and Consumer Commission (ACCC).

Aimed a children aged from six to 36 months of age, it is sold online or in-store at Target.

An urgent recall has been issued for a popular baby toy sold at Target.
An urgent recall has been issued for a popular baby toy sold at Target. (Supplied)

The toy has a defect that may result in part of the toy, a red sorting cube with a clear top, breaking, the ACCC said.

The ball could present as a choking hazard for young children with the risk of severe injury or death.

The consumer watchdog urged customers to immediately remove and dispose of the red cube from the toy.

Shoppers who have bought the product from Target should contact the company to request a replacement cube, which will be free of charge.

Orders for the replacement cube should be emailed to Target.

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