Pizza Hut Australia has been fined $2.5million for sending over 10million messages to customers that breached anti-spam rules between January and May in 2023

Pizza Hut has been fined $2.5million for bombarding Aussie phones with spam texts and emails.

The restaurant chain sent more than 10million marketing messages in breach of industry standards between January and May 2023, an investigation by the Australian Communications and Media Authority (AMCA) found.

More than 5.94million of those texts and emails were to customers who had either not consented to or withdrawn their consent to receive marketing messages.

A further 4.36million messages were sent out to customers without an option to unsubscribe to the content.

Pizza Hut Australia has been fined $2.5million for sending over 10million messages to customers that breached anti-spam rules between January and May in 2023

Pizza Hut Australia has been fined $2.5million for sending over 10million messages to customers that breached anti-spam rules between January and May in 2023

ACMA’s action against Pizza Hut is the latest enforcement after it also went after companies such as DoorDash, Ticketek, Uber and Kmart.

A member of the authority, Samantha Yorke, said Pizza Hut’s spam messaging had frustrated a number of customers.

‘Some of the customers involved had attempted to unsubscribe several times and received multiple messages after trying to stop them,’ Ms Yorke said in a statement.

‘The public expects more from businesses who are using their data. 

‘They have a right not to be sent marketing messages if they haven’t consented or have chosen to unsubscribe.’

She added that spam rules had been in place for over 20 years and that there is ‘simply no excuse for failing to uphold the rights of customers’.

‘It is particularly disappointing when well-known businesses with large customer bases fail to meet their obligations in the way Pizza Hut has,’ Ms Yorke said.

The restaurant chain sent texts and emails to customers who hadn't consented, refused consent or not given the chance to give consent to marketing messages (stock image)

The restaurant chain sent texts and emails to customers who hadn’t consented, refused consent or not given the chance to give consent to marketing messages (stock image) 

ACMA also accepted a three-year court-enforceable undertaking from Pizza Hut to appoint an independent consultant to oversee compliance of spam rules.

The restaurant chain must also regularly report to the authority. 

‘We help people who receive unwanted spam by cracking down on businesses that don’t comply with the direct marketing laws,’ Ms Yorke said.

‘The penalties for breaching can be very serious and all companies that conduct e-marketing should check their compliance systems are working effectively so they’re not spamming customers.’

The authority’s enforcement of spam rules has resulted in more than $15million in fines over the past 18 months. 

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