Nissan to cut Japanese production of top-selling US model due to tariffs, source says

Nissan will cut Japanese production of its top-selling US model, the Rogue SUV, over May-July, said a person familiar with the matter, becoming the latest global automaker to alter manufacturing plans in response to new US import tariffs.

US President Donald Trump’s decision to slap a 25% levy on cars built overseas has upended the global automotive supply chain.

Nissan, Japan’s third-largest carmaker, is more exposed than some rivals.

President Donald Trump delivers remarks on tariffs in the Rose Garden at the White House in Washington, DC, on April 2, 2025. REUTERS

The United States is its top market, accounting for more than a quarter of the vehicles it sold last year, with many of those made in Japan or Mexico.

Nissan plans to reduce output of the Rogue by 13,000 vehicles at its plant in Kyushu, southwest Japan, during the three-month period, said the person, declining to be identified because the information is not public.

The planned cut is equal to more than a fifth of the 62,000 Rogues sold in the United States in the first three months of this year.

Workers at the Kyushu plant, Nissan’s largest, will work fewer hours from May through July, with production halted on some days, the person said.

The plant will continue to operate on two shifts a day, the person added.

A new Nissan Rogue is driven onto a rail car to be transported from an automobile processing terminal located at the Port of Los Angeles on April 3, 2024 in Wilmington, California. Getty Images

The automaker will reassess the production situation at a later date depending on the outlook for tariffs, the person said.

On Monday, Trump said he was considering modifying the auto levy because automakers “need a little bit of time”.

Nissan said in a statement it was reviewing its production and supply chain operations to identify optimal solutions for efficiency and sustainability. It said it was committed to adapting to market changes while prioritising workforce and production capabilities.

“Our approach will be thoughtful and deliberate as we navigate both immediate and long-term effects,” it said.

People look at the Nissan Rogue at the New York International Auto Show at the Jacob K. Javits Convention Center on April 15, 2022 in New York City. Getty Images

BACKTRACK

The Rogue was Nissan’s best-selling model in the US last year, at almost 246,000 vehicles, accounting for more than a quarter of the carmaker’s total US vehicle sales.

Nissan also makes Rogue models in Smyrna, Tennessee.

The latest move comes after Nissan this month backtracked on a separate plan to cut output at Smyrna, saying it would maintain two shifts for the Rogue, rather than cutting to one as had been scheduled for April.

Other automakers are also scrambling to navigate the tariffs, which Trump has said will boost US manufacturing and jobs.

Trump holds a “Foreign Trade Barriers” document as he delivers remarks on tariffs in the Rose Garden at the White House on April 2, 2025. REUTERS

Chrysler parent Stellantis has said it was pausing production at one plant in Mexico and one in Canada, impacting five connected US facilities and temporarily laying off 900 US workers.

Honda plans to make its next-generation Civic hybrid in the US state of Indiana, instead of Mexico, to avoid potential tariffs, Reuters has reported.

Even before the tariffs, Nissan had been looking to slash global capacity by 20% as part of a turnaround plan.

New CEO Ivan Espinosa is under pressure to put the automaker on track for recovery, especially in the US where performance has been hit by an ageing line-up and a lack of hybrids.

In the financial year that just ended, Nissan cut its profit outlook three times.

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