The kitchen is getting messy, the virtual kitchen that is. When Mr.Beast Burger opened in December 2020, Jimmy Donaldson, better known as Mr. Beast, relied on kitchens across America through the company Virtual Dining Concepts to make his burgers and get them to consumers. At first, things seemed to be going well, and in 2022 the YouTuber announced the business had achieved a remarkable feat of over 100 million dollars in revenue, per Dextero. Although things seemed great on the outside, on the inside, the business partners were not doing well.
In July 2023, Mr.Beast filed a lawsuit against Virtual Dining Concepts claiming the business was not focusing on the quality of food served, per NBC. Donaldson and his team claimed, “Virtual Dining Concepts was more focused on rapidly expanding the business as a way to pitch the virtual restaurant model to other celebrities for its own benefit, it was not focused on controlling the quality of the MrBeast Burger customer experience and products.” They alleged that food was not being delivered on time, had missing items, and at times the meals were “inedible.” Donaldson claims that all the complaints on the product had “damaged his reputation.”
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In addition, Donaldson and his team also claimed that Virtual Dining Concepts used the “Mr.Beast” image and filed trademarks related to his brand that the YouTuber never authorized. Now, Virtual Dining Concepts seems to have turned the tables on the YouTuber.
