More trouble for Channel 10 as The Bachelors continues to tank in ratings

Despite a major shake-up and intriguing storylines, The Bachelors is continuing to struggle in the ratings.

Viewers don’t appear to be excited about the three leads – Thomas Malucelli, Felix Von Hofe and Jed McIntosh – with the second episode failing to draw in viewers with only 273,000 metro viewers tuning in.

Meanwhile the national ratings were 390,000 viewers (metro+, regional and live stream).

Despite a major shake-up and intriguing storylines, The Bachelors is continuing to struggle in the ratings. Pictured: Bachelor Felix Von Fofe

The show did have one win – the most popular choice among young viewers in its 7.30pm timeslot in under 50s, 25 to 54s, 16 to 39s and 18 to 49s. 

Meanwhile Nine’s A Current Affair was the most watched program on the night with 542,000 eyeballs, while a repeat of Travel Guides had 349,000.

Over on Channel Seven, Home and Away had 469,000 people watching the soap, while 299,000 people tuned in for the Big Bash League.

Viewers don’t appear to be excited about the three leads – Thomas Malucelli, Felix Von Hofe and Jed McIntosh – with the second episode failing to draw in viewers with only 273,000 metro viewers tuning in 

With viewership at an all-time low, industry insiders are speculating that season 10’s low numbers may be the nail in the coffin for the dating series.

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A well-placed source told Daily Mail Australia the Channel 10 dating show is ‘done and dusted’ and will not be returning in any compacity.

The tenth season premiere had a five-city metro audience of 309,000 viewers, with 405,000 viewers nationally. 

Channel 10 has prioritised political correctness over programming in recent years – and the result has been nothing short of disastrous. (Pictured: former The Project host Lisa Wilkinson)

Channel 10 has prioritised political correctness over programming in recent years – and the result has been nothing short of disastrous.

Once a thriving commercial operation, the U.S.-owned network is now losing viewers hand over fist in response to the influx of left-leaning content.

Once a thriving commercial operation, the U.S.-owned network is now losing viewers hand over fist in response to the influx of left-leaning content. Pictured: The Project host Waleed Aly (left) and former host Carrie Bickmore (right)

Eyebrows were raised in June last year when a network boss vowed to steer Channel 10’s programming in a more ‘woke’ direction to capitalise on its younger audience. 

The network’s head of sales, Rod Prosser, said at a meeting with advertisers that Ten’s upcoming slate of shows would prioritise ‘social justice, equality and inclusion’ to meet the expectations of its ‘purpose-driven’ consumers, reported RT. 

While Channel 10 has a much smaller audience than its commercial rivals, Mr Prosser said its viewers were still valuable to brands because they have ‘more income’ and are ‘more socially progressive’ compared to Australians who watch Nine and Seven. 

Eyebrows were raised in June last year when a network boss vowed to steer Channel 10’s programming in a more ‘woke’ direction to capitalise on its younger audience. Pictured: MasterChef judges Jock Zonfrillo (left), Melissa Leong (centre) and Andy Allen (right)