He was known for selling opulent chairs, bedheads and tables from his eponymous stores in Footscray and Brunswick since 1956.
His energetic television commercials throughout the 1980s made the humble businessman a Melbourne icon.
In a statement posted to social media today, his family confirmed he had died surrounded by his wife and family.
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“It is with great sadness that we announce the passing of our beloved Franco Cozzo,” the statement read.
“We would greatly appreciate that our privacy be respected during this difficult time.”
