Kmart has pulled a Christmas-themed ham bag from sale and apologised after a complaint from an Australian Jewish group.
The superstore chain had the bag for sale in anticipation of the holiday season.
But the Australian Jewish Association took to X, formerly Twitter, to point out a awkward association with the bag’s slogan.
Emblazoned on it were the words “MERRY HAM-MAS”, unintentionally echoing the name of the terror group that controls Gaza and is currently involved in a war with Israel.
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The Australian Jewish Association acknowledged Kmart’s bag blunder was “potentially funny” but said it was “really not a good look”.
Kmart has since removed the bag from sale and apologised.
“We got it wrong on this occasion, and we apologise unreservedly,” a spokesperson said.
“When designing this product we clearly didn’t think through all the implications and the product has been removed from sale.”
