In 1991, Madonna released a concert film and documentary called “Truth or Dare,” which revolved around her “Blonde Ambition” tour. Per Vulture, it clinched the distinction of being the highest-grossing documentary of its time.
Now, the documentary presented a side of Madonna audiences had rarely seen, including how she interacts with her fellow celebrities. In one particular scene, she was documented greeting stars who had watched her shows, one of them being Kevin Costner. The actor, who was at the height of his fame at the time, greeted Madonna backstage to tell her how much he enjoyed the show. “You were great! Thanks for having us. It was really generous of you,” Costner said. “Thanks for coming,” Madonna responded. Costner went on to describe her show as “neat,” and Madonna said that “no one’s ever responded quite that way [before].” They then parted ways and Madonna made a gagging gesture, telling the cameras, “Neat? Anybody who says my show is neat has to go.”
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Madonna likely said it in jest, but Costner later admitted how hurt he felt by how the singer reacted. “Yeah, I was embarrassed by it and kind of hurt by it,” Costner told the Los Angeles Times in 2007. “I just went back there because I was asked to go back. And I found the best word that I could. I never called her on it or whatever.”
