The whole point of a Super Bowl ad is to get people to buy your product, or at least get them talking about it, and Kanye “Ye” West’s laidback commercial did both. The internet went crazy over the ad as fans weighed in on Ye’s marketing odd approach. One user on X, formerly known as Twitter, wrote, “The most Kanye commercial ever, especially for the Super Bowl.” Not only did the ad spark conversation, but it also resulted in some major profits.
The ad, which simply told followers to go to the Yeezy website in hopes they would purchase some items, worked — and it reportedly worked well. The rapper shared a screenshot of texts between him and someone on his team on Instagram, which revealed the end-of-day sales report for February 12, 2024, just a day after airing the Yeezy Super Bowl ad. Ye captioned the post, “The people have spoken Yeezy.com.” According to the text, the “Flashing Lights” rapper had nearly 300,000 orders the day after the Super Bowl, and the total sales came to $19.3 million. If everything in the text is accurate, Ye did make a good profit, considering each Super Bowl ad was $7 million, and mind you, he didn’t spend any more for the glitz and glamor on the production of said ad. Ye continued to promote Yeezy on social media, and seeing how much profit he supposedly made, it’s not surprising he continued to advertise his brand.
