According to Poll Star (via Daily Mail), Taylor Swift’s first phase of shows have already made $300 million. The outlet cited Forbes’ report, which estimated that Swift’s cut of the figure amounts to around $30 million. Per the Federal Reserve Swift is bringing in $13 million a night and considerably boosting the economy of each city the Eras tour visits.
For example. she helped tourism in Philadelphia: “Despite the slowing recovery in tourism in the region overall, one contact highlighted that May was the strongest month for hotel revenue in Philadelphia since the onset of the pandemic, in large part due to an influx of guests for the Taylor Swift concerts in the city.” The report (via Fortune) also found that the tour generated $90 million for Cincinnati.
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According to the New York Post, speaking to financial analyst Callie Cox, Swift’s touring success could also be a surprising indicator that the post-Covid economy isn’t as bad as many think. “Taylor Swift is incredible, but it also shows that US consumers have the budget to spend on discretionary items, and that’s a good thing if you’re worried about the economy,” said Cox.
