Bard’s blunder highlights the challenge for Google as it races to integrate the same AI technology that underpins Microsoft-backed ChatGPT into its core search engine.
In trying to keep pace with what some think could be a radical change spurred by conversational AI in how people search online, Google now risks upending its search engine’s reputation for surfacing reliable information.
Like ChatGPT, Bard is built on a large language model, which is trained on vast troves of data online in order to generate compelling responses to user prompts. Experts have long warned that these tools have the potential to spread inaccurate information.
In an apparent attempt to address that concern, Google previously said Bard would first be opened up to “trusted testers” this week, with plans to make it available to the public in the coming weeks.
“This highlights the importance of a rigorous testing process, something that we’re kicking off this week with our Trusted Tester program,” a Google spokesperson told CNN in a statement about the factual error.
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“We’ll combine external feedback with our own internal testing to make sure Bard’s responses meet a high bar for quality, safety and groundedness in real-world information.”
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On Wednesday, Google held an event in its Paris office where the tech giant detailed plans to use AI technology to radically change how people search for information online. Google’s event came one day after rival Microsoft announced a revamped version of Bing powered by a more advanced version of the AI used by ChatGPT. (Microsoft is investing billions in OpenAI, the company behind ChatGPT.)
In the presentation, a Google executive teased plans to use this technology to offer more complex and conversational responses to queries, including providing bullet points ticking off the best times of year to see various constellations and also offering pros and cons for buying an electric vehicle.
The executive said AI technology would pave the way for the “next frontier of our information products.”