It’s National Sloppy Joe Day on March 18, which means it’s time to embrace the mess, the nostalgia, and the pure joy of a dripping, saucy, overstuffed sandwich. But here’s the twist: this year, we’re doing it clean in the kitchen.
Enter Beyond Meat’s latest MVP — Beyond Beef (Beyond IV), a plant-based protein powerhouse that’s got the juiciness and the beefiness and none of the questionable extras.
And if you need an excuse to make a Sloppy Joe? NBA All-Star Damian Lillard is handing you one on a silver platter (or, more accurately, on a toasted bun). His Vegan Sloppy Joe, featured in GO BEYOND THE BUZZER — an exclusive collection of plant-based recipes inspired by NBA players’ pre- and post-game meals — is as indulgent as it is intentional.
With March Madness underway, a Clean Joe is the perfect way to watch and celebrate.
The new Beyond Beef formula is made with avocado oil (hello, heart-healthy fats) and delivers 21g of clean protein per serving, thanks to a blend of peas, brown rice, red lentils, and fava beans. Translation: You can go all-in on that Sloppy Joe without the post-meal guilt trip.
The new Beyond Beef formula is made with avocado oil (hello, heart-healthy fats) and delivers 21g of clean protein per serving, thanks to a blend of peas, brown rice, red lentils, and fava beans. Translation: You can go all-in on that Sloppy Joe without the post-meal guilt trip.
Beyond Meat has been on a mission to redefine how we think about plant-based eating, and with their newest Beyond Beef upgrade, they’ve officially raised the stakes. More protein than 80/20 beef? Check. Just 2g of saturated fat? Check. Certified by the American Heart Association and American Diabetes Association? Check and check. And unlike your last ex (meat, that is), Beyond Beef comes with no GMOs, no added hormones, and absolutely no unnecessary baggage.
Whether you’re a professional athlete or just someone who wants their comfort food with a side of better choices, this is the way to do it. Want Damian Lillard’s exact Sloppy Joe recipe? Download GO BEYOND THE BUZZER for free on Beyond Meat’s site and get cooking.
You can find the new Beyond Beef in eye-catching gold packaging at all major grocery chains: Walmart, Kroger, Whole Foods, you name it. Because nothing should stand between you and a better Sloppy Joe.
Messy hands, clean conscience. That’s how you play to win.
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