Although Taylor Swift’s presence was missed at the October 8 game, there are many plausible reasons as to why she may have wanted to skip out on the big event. (Fair warning to fans of Swift and Travis Kelce’s romance: all of the reasons are not favorable to this union, but let’s start with the positive!) For starters, Swift could simply believe that her proximity to Kelce was siphoning attention away from the actual game. If so, Swift and Kelce are on a similar accord. In case you missed it, Kelce recently criticized the NFL for basically capitalizing on the fanfare surrounding their relationship. “They’re overdoing it a little bit for sure, especially my situation. I think they’re just trying to have fun with it,” Kelce said on his “New Heights” podcast (via People).
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It’s also possible that Swift, an astute businesswoman, grew tired of giving the NFL free, super valuable buzz. According to Yahoo Finance, the NFL saw between a 24-34% uptick in female viewers after Swift’s arrival. Yet, as far as we know, the NFL has yet to cut Swift a check (although she’s also seen an increased follower count across her social media accounts). Of course it’s also possible that Swift and Kelce’s relationship is simply a PR stunt. We can’t fathom why Swift would need an ounce more publicity in this day and age, but anything is possible. Does anyone remember Tom Hiddleston’s cringe “I [heart] T.S. shirt?” Yeah, the PR route is definitely plausible.