It’s no secret that Doja Cat has an entrepreneurial side. In 2021, she debuted a makeup collection with the Los Angeles-based brand, BH Cosmetics. Less than a year later, Doja Cat unveiled a fashion line dubbed “It’s Giving,” a one-stop merchandise shop that sells a variety of stylish casual-wear.
On Instagram, Doja Cat’s announcement of the new venture blew her followers’ minds as she posed in a white branded G-string, a crop top, and a cap. The suggestive picture was accompanied by a caption urging her fans to shop at the newly opened online boutique. Without a doubt, Doja Cat’s followers read the mood and rose to the occasion. The entire look also spurred a series of flirtatious comments — clearly, it was too hot for some to handle.
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In Variety’s game of “Smash or Pass,” Doja Cat gave herself a big nod. “I always wanted to make clothing but I wanted to, you know, start simple and do some cute little things like that … t-shirt and panties and then sweatpants and whatever. That whole thing,” she said. The star added that although she was beginning with the basics, she nonetheless had her sights set on expanding the offerings of her brand further down the line.
