On January 31, Damar Hamlin took to his Instagram account to update fans on his new health initiative. Given the nature of his medical emergency, and CPR’s role in saving his life, Hamlin has partnered with the American Heart Association for a new campaign. “What’s up, everybody? It’s D-Ham. Once again, I want to thank everybody for the love and support over these past few weeks,” he said in a clip. “As you know, CPR saved my life earlier this year on the field. And CPR could easily save your life or someone you love. That’s why I’m proud to announce that I’m partnering with the American Heart Association and kicking off Damar Hamlin’s three for Heart CPR challenge.” Hamlin then directed his 1.8 million followers to visit heart.org/3 to educate themselves on “hands-only CPR,” donate to the AHA, and share the initiative with three of their friends. Hamlin also publicly challenged Lebron James, Tom Brady, and Michelle Obama “to kick things off.”
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As previously noted by the American Heart Association, CPR is a crucial life-saving tactic for people who’ve suffered from cardiac arrest. “90% of people who suffer cardiac arrests outside of a hospital die,” shared the AHA. “CPR, especially if performed immediately, can double or triple a cardiac arrest victim’s chance of survival. Yet, bystanders only perform CPR 46% of the time.” Hopefully, Hamlin’s partnership with the AHA will increase this percentage and help save more lives.