The 32-year-old self-proclaimed “it girl” and early influencer has instead been using the opportunity to platform her book.
“If I actually do die in this storm my books will go way up in price,” she wrote on her Instagram Story.
In a following post, Calloway said she was “reporting live from the eye of the hurricane”.
“We have lost power, but everything has just stopped,” she told her 675,000 followers in a video that appears to buffer.
“There’s barely any wind, it was so loud one second ago and now it’s just absolutely still.”
The author – who infamously spent a book advance then reneged on the deal – appeared to ignore officials who warned of the high likelihood of deaths among those who did not evacuate.
Doubling in size since yesterday, Hurricane Milton today made landfall and tore a swathe through much of Florida, bringing tornadoes and flash flooding.
Calloway appeared unfazed by the scrutiny and joked about what a news report of her death would look like.
“She died doing what she loved: Posting about her books on Instagram, which nobody believes exist, but are actually very good,” she wrote on Instagram.