Bud Light sales down continued to tank in the wake of the Dylan Mulvaney fiasco — while the tarnished brand’s rivals keep swiping away market share, according to the latest data.
The Anheuser-Busch brand’s sales plunged by 25.9% during the week ended July 29 — extending the downward spiral since Bud Light’s ill-fated tie-up with the trans influencer on April 1, according to data from NielsenIQ and Bump Williams Consulting.
Bud Light has been dethroned as the nation’s top-selling beer for the past three months after Mulvaney’s shout-out led to a nationwide boycott.
Modelo Especial is expected to vault into the No. 1 spot for the entire year by the end of the month, Dave Williams told The Post, reiterating an earlier prediction by his company.
Bud Light controls an 8.4% market share compared with Modelo’s 8.2% share, according to the NielsonIQ data.
The Constellation-owned brand, which posted a 14.8% increase in sales last week, isn’t the only beneficiary of Bud Light’s demise. Rivals Coors Light (20.7%), Miller Lite (19.25) and Yuengling Lager (22.5%) enjoyed double-digit spikes, the most recent data show.
Anheueser-Busch reported that revenue has taken a nearly $400 million hit since the backlash began in its latest quarterly earning released last week.
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“The situation hasn’t gotten any worse, nor has it gotten better for Bud Light,” Williams said.
On July 27, Anheuser-Busch laid off 400 employees or about 2% of its workforce as part of a restructuring, the brewery said.
Most of the positions were in marketing in its offices in St. Louis, New York and Los Angeles.
Anheuser-Busch CEO Brendan Whitworth said in a statement: “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
Many Anheuser-Busch distributors say they don’t expect to win back customers who have left the Bud Light brand in anger, as The Post reported.
“Consumers have made a choice,” an executive at a Texas-based beer distributor who did not want to be identified told The Post. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back.”
