If the multiple sell-outs are any indication, shoppers are crazy in love with Beyoncé’s latest launch.
The star’s Cécred Restoring Hair and Edge Drops have flown off the shelves multiple times since launching earlier this year, even prompting Ulta Beauty to instate a two-bottle limit.
To find out whether the new product is all hype or truly irreplaceable, Page Six Writer/Editor Tamatha Ryan got her hands on the sought-after formula — and hasn’t looked back since.
“I LOVE the Cécred edge and hair drops,” she raves. “Not only do they smell good, but I can definitely notice a difference in my hair — although I didn’t use the first bottle I purchased consecutively as directed.”
“Now that I was able to get a second bottle at Ulta, I have been using the drops on my edges and throughout my hair so that I can really see the results,” she adds.
Packed with ingredients like biotin, bioactive keratin and peptides, the daily serum is designed to help leave “hair, hairline, and edges looking fuller and healthier,” per the product description.
Ulta reviewers are obsessed, given the product’s earned a nearly perfect 4.7-star rating out of over 300 reviews (add counting).
“Cecred [sic] is truly a game changer for hair health,” one satisfied shopper wrote. “I gradually ended up with the whole line and my hair loves it.”
“Hands down the best product on the market,” a second raved, while a third praised the “superb, enticing” sandalwood and musk fragrance.
Given it’s constantly flying off the shelves, be sure to shop fast if you’re planning to purchase — or it just might be the best thing you never had.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
