Iced coffee fans have been left with a sour taste in their mouths after a popular Australian brand mistakenly informed them they had won a $1000 prize.
Dare Iced Coffee sent out emails to customers who entered their ‘Daremergency’ promotion yesterday with a message of congratulations and information about their winnings.
The promotion, which asked customers to scan a QR code and enter details to win a share in a $1 million prize, erroneously alerted entrants they had won – but hours later, Dare sent a follow-up email with a correction.
“We are writing to provide an important update regarding a communication you received this morning about being notified as a provisional weekly winner in our promotion,” Dare’s email with the subject line ‘Daremergency Correction’ read.
“We regret to inform you that a technical error occurred and, upon review, we can confirm that you were not a valid winner in this instance.
“Accordingly, please disregard the communication from this morning that was sent in error.”
Dare apologised to the non-winners and acknowledged it was a “disappointing” outcome.
The original email told winners they had won the weekly draw and would be given a $1000 prepaid Mastercard.
Some customers who were sent the correction email took to social media to express their disappointment.
It is unclear how many people were sent the email by mistake.
9news.com.au has contacted Dare’s parent company Bega for comment.
Queensland couple Mark and Lynne Lillington were told they’d won a $1000 cash prize, however never received their full earnings after being told there had been an issue with the brand’s website.
The pensioners were one of hundreds of people who were mistakenly told they were ‘provisional winners’.
