The Taylor Swift and Travis Kelce saga has been every NFL marketer’s dream. The league sees Swift and her fans as an opportunity to gain new followers, particularly through social media.
After Swift cheered on Kelce at the September game, the NFL’s TikTok page changed its bio to “9/24/23 Taylor was here,” according to X. The league also changed its header on X, formerly known as Twitter, to a photo of Swift at the game. The bio read, “NFL (Taylor’s Version.)” This NFL’s social media frenzy surrounding Swift continued the following week.
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After Swift attended the Chiefs vs. Jets game in October, the NFL changed its header and bio on X once more. New photos of Swift at the game replaced the older images, and its bio read, “We had the best day with you today,” a reference to Swift’s song “The Best Day.” But has it become too much? Some football fans seem to think so. Still, the NFL has reassured that it “frequently change[s]” its social media based on games that are currently happening, per Today. They shared, “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.” Unless Swift and Kelce break up their rumored relationship, we don’t think the NFL will stop marketing toward Swifties.
