With the new financial year almost upon us, some of Australia’s biggest retailers are getting ready to change their loyalty programs.
With the average Australian signed up to 10 rewards schemes, attracting and retaining customers is big business.
From mergers to complete revamps, these are the changes coming to your wallet after June 30.
Qantas Loyalty CEO Andrew Glance said members would be able to earn points across the retailer’s 40 stores and online.
“One in two Qantas Frequent Flyers already shop regularly at David Jones,” Glance said.
“The number of points members have earned through retailers has doubled in the last five years, and we anticipate it will double again by 2030, as we expand our footprint across a growing range of retail categories.”
Under a change to reward fares, Qantas will increase the number of points required for a classic reward fare.
The majority of reward flights will need an additional 15 to 20 per cent of points from from August 5.
Virgin Australia’s Velocity Frequent Flyer
Virgin’s Velocity loyalty program will focus on keeping frequent flyers by expanding its status levels for the first time since 2011 to include Platinum Plus.
The new tier will offer perks to keep members in the program such as four complimentary business class upgrades.
The program will also continue its partnership with food delivery service DoorDash.
Just Shop Rewards will shut down and merge with the MYER one loyalty program from August 1.
The change will apply to club members shopping at Dotti, Jacqui E, Jay Jays, Just Jeans and Portmans in-store and online.
Existing club members will be able to earn Just Shop Rewards points until June 30 and their benefits will be valid until July 26.
The retailer will retire the Best Price Credit benefit from June 30 and replace it with a new Spend and Get feature.
Under the best price credit system, if a club member purchases a product that goes on sale within 14 days, the store will automatically refund the difference as credit to use within 28 days.
Under the new Spend and Get system from July 1, shoppers will receive a $5 credit to their account for every $100 spent on eligible purchases.
Target Shop+ App Rewards
The retailer’s mobile phone app based program Target Shop+ App Rewards will close on Monday, July 21.
The company said in an email to customers this week that shoppers would be able to redeem their rewards until 11.59pm on the final day in the Shop+ section of the app.
The company said the program was established before the introduction of OnePass to encourage shoppers to download the Target app and create an account.
OnePass will focus on driving customers to InstantScripts, which is one of the brand’s the loyalty program represents.
As an incentive, the program is offering shoppers 30 per cent off their first eligible service with the Wesfarmers-owned health service and 10 per cent off ongoing eligible services.
The loyalty program also allows shoppers to earn points across major retailers including Bunnings Warehouse, Kmart, Target, Officeworks and Priceline Pharmacy.
