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The Daily Mail has surpassed 10million followers on TikTok – reinforcing its position as the largest news publisher on the platform worldwide.
The diverse range of content across the Mail’s accounts has captivated the attention of a new generation of followers, with over five billion views in the last 12 months.
With one in 10 using TikTok as a source of news in the UK, the video-sharing platform is increasingly being used by 18 to 24-year-olds to keep up to date with current affairs.
In October, the Daily Mail became the biggest news publisher account on TikTok with 6.5million followers. It now has 7.8million followers with 10million in total across all accounts.
This achievement encompasses the various specialised accounts under the Daily Mail umbrella, including the global news account, UK news, crime, sport, royals, showbiz, US and Australia.
The Mail now has 10million followers across its TikTok accounts – cementing its position as the largest news publisher on the platform worldwide
MailOnline’s head of social video Phil Harvey said: ‘The 10 million followers milestone on TikTok is a testament to the team’s dedication to delivering timely and compelling content to an expanding audience demographic.
‘This achievement is a shared success, marking a momentous step forward in the Daily Mail’s mission to inform, entertain and inspire audiences worldwide.’
Danny Groom, MailOnline publisher and editor, said: ‘This is a fantastic achievement by Phil and everyone in his team. Our huge TikTok audience is envied by news publishers across the globe and is the result of the team’s tireless efforts to produce engaging content which is worthy of the Mail brand and appeals to a new generation of viewers.
‘It’s a very exciting time for everyone involved in this project but we want to keep on growing.’
TikTok is the fastest growing social media platform for news and is credited with growing the reach of the Daily Mail brand around the globe to millions of young people.
According to research by the Reuters Institute for the Study of Journalism, 20 per cent of 18-24s use TikTok to learn about current events, which was an increase of five percentage points from the previous year.
Dominic Williams, Mail Metro Media’s chief revenue officer, said: ‘This amazing milestone for our social video channels further enhances the Mail’s unrivalled position as no.1 for engagement with audiences across all platforms.
‘Our 360 content approach ensures we are reaching every demographic on a global scale, wherever and however they like to consume their news – and in turn, creating the ultimate destination for our advertising partners’ brands.’
WHAT TIKTOK CHANNELS DOES THE MAIL OFFER?
Daily Mail
Worldwide news account covering the biggest trending stories from around the globe.
Daily Mail UK
UK-focused content for an audience closer to home. Everything from breaking news, politics and Great British culture.
Mail Sport
Football content delivered directly from the Mail Sport newsroom in London. All the latest updates from Premiere League to golf.
Daily Mail Showbiz
Showbiz content for a new generation. The latest updates from the entertainment world with a light-hearted meme-based tone of voice
Daily Mail Australia
News from down under. From our Sydney newsroom, Daily Mail Australia tells the stories our Aussie audience needs to know.
Crimetok
Everything crime. From serial killers to twisted court cases; Daily Mail ‘CrimeTok’ boasts nearly a million True Crime fans.
Daily Mail Royals
The Mail’s prestigious Royal coverage continues on TikTok with storytelling directly from our famous Royal reporters.
